At DoubleVerify, I contributed to the development of digital media verification tools that help brands ensure their ads are seen by real people, in the right context, and in brand-safe environments. My role focused on building intuitive, data-rich user interfaces that empowered clients to track, analyze, and optimize ad performance at scale. Key Contributions: Advertiser & Publisher Dashboards: Collaborated on product teams to enhance dashboards used by advertisers to monitor ad effectiveness. Helped design and implement features that gave users clear visibility into key metrics like viewability, fraud rates, and brand safety across campaigns. User Experience Enhancements: Focused on making the platform more user-friendly by improving navigation flows, refining data presentation, and contributing to clean, consistent UI patterns. Worked closely with product managers and designers to ensure that changes aligned with user goals. Real-Time Monitoring Tools: Contributed to features that allowed clients to receive timely updates on campaign performance. These tools gave users confidence to act quickly if issues arose—such as ads running on inappropriate content or suspicious traffic behavior. Client-Focused Solutions: Participated in refining product features based on client feedback and business priorities. Helped translate complex backend data into clear, actionable visuals and insights that supported media buying decisions. Cross-Functional Collaboration: Worked with product, design, and analytics teams to align frontend features with business objectives. Ensured that each user-facing change contributed to better decision-making and stronger campaign outcomes.

Technologies used: React.js, Redux, Typescript, HTML5, React-Strap, React-testing-tool, Playwright