At DoubleVerify, I contributed to the development
of digital media verification tools that help brands ensure their ads are seen by
real people, in the right context, and in brand-safe environments. My role focused
on building intuitive, data-rich user interfaces that empowered clients to track,
analyze, and optimize ad performance at scale.
Key Contributions:
Advertiser & Publisher Dashboards:
Collaborated on product teams to enhance dashboards used by advertisers to monitor
ad effectiveness. Helped design and implement features that gave users clear
visibility into key metrics like viewability, fraud rates, and brand safety across
campaigns.
User Experience Enhancements:
Focused on making the platform more user-friendly by improving navigation flows,
refining data presentation, and contributing to clean, consistent UI patterns.
Worked closely with product managers and designers to ensure that changes aligned
with user goals.
Real-Time Monitoring Tools:
Contributed to features that allowed clients to receive timely updates on campaign
performance. These tools gave users confidence to act quickly if issues arose—such
as ads running on inappropriate content or suspicious traffic behavior.
Client-Focused Solutions:
Participated in refining product features based on client feedback and business
priorities. Helped translate complex backend data into clear, actionable visuals and
insights that supported media buying decisions.
Cross-Functional Collaboration:
Worked with product, design, and analytics teams to align frontend features with
business objectives. Ensured that each user-facing change contributed to better
decision-making and stronger campaign outcomes.
Technologies used:
React.js, Redux, Typescript, HTML5, React-Strap, React-testing-tool,
Playwright
Contributed to the design and development of
intuitive, responsive frontend interfaces that supported key omnichannel
experiences, ensuring customers enjoyed a consistent and seamless journey across
desktop and mobile platforms.
Buy Online, Pick Up In Store (BOPIS):
Developed and optimized the BOPIS flow on the e-commerce site using React and Redux.
This included:
Store locator components with real-time inventory indicators.
UX flows that dynamically updated available pickup options based on ZIP code or user
location.
Integration with backend APIs to display estimated pickup times, location hours, and
order statuses.
Real-Time Inventory Visibility:
Built frontend components that communicated with APIs to show real-time inventory at
nearby stores directly on product detail pages (PDP). Ensured smooth UX with loading
skeletons, error fallback states, and performance-optimized updates using React
hooks, lazy loading, and code splitting.
Technologies used:
React.js, Redux, Typescript, HTML5, React-Strap, SCSS,
Cypress
A web-based single-page application(internal) that
provides various features and functionalities to the warehouse associate and drivers
to receive, process, and batch the packages while the drivers can deliver the
packages to the residents. The resident facing web application lets them schedule
delivery and provides many more options before and after the package is delivered
Technologies used:
React.js, Redux, Typescript, HTML5, React-Strap, SCSS,
Cypress
Club ordering is an internal web and mobile
application developed for the associates who work at the Samsclub for restocking the
items that are running out in the club by scanning and placing the orders. The admin
portal is a web-based application built using React.js
Technologies used:
React.js, React Native, Redux, ES6, HTML5,
CSS3
Visa Travel Predict is a suite of predictive
machine learning scores related to a cardholder's travel behavior that can help
banks
identify the right cardholders for marketing campaigns which is a React.js based
application. Targeted marketing campaigns could then help improve a cardholder's
travel
experience by providing more relevant offers and help increase cross border payments
Technologies used:
React.js, Redux, ES6, D3.js, HTML5, CSS3
Insurance Auto Auctions is a car bidding single
page application. The customer can go through the thousands of used/ totaled cars
using
fast and advanced search, bid online, and have them shipped anywhere in the united
states. The application uses .net in the back-end and React.js in the front-end
Technologies used:
React.js, Redux, ES6, HTML5, CSS3, Bootstrap
Credit card shift is an internal application
used by Bank of America to change the segment of the credit card on the customer
request. The application also handles the international transactions between Bank of
America and other banks with minimum legs between banks when there is no direct
contract with Bank of America
Technologies used:
JQuery, HTML, CSS